Cost Per Action Marketing
Are you looking for a way to increase your sales on the internet? Have you been relying on heavy online advertising budgets, spending your time and money for PPC (Pay Per Click) campaigns?
What’s your return on investment (ROI)?
Gone are the days where you spent your money on PPC campaigns. Do you know that thousands of your competitors are targeting the same keywords as you do through PPC advertising, which has resulted in higher demand for certain terms, increasing the cost per click (CPC) to unbelievable figures?
Cost Per Action Marketing will help you save your online advertising budget while improving your ROI significantly.
Pay Per Click Marketing Vs. Cost Per Action Marketing
Say you are a consultant targeting the term “Small Business Consultancy” on Google through PPC advertising and your average cost per click is $4.00. You expect the visitor to click your ad and land on your website and complete a pre-set action (e.g. completes a form or download your brochure), which we call a conversion.
Here’s a simple calculation to help you realize the real cost in PPC marketing in the above scenario,
| At $4 per click, cost for 1000 clicks | $4000 |
| Number of conversions* | 40 |
| Cost Per Conversion using PPC | $100 |
*Assuming you have a relatively higher conversion rate of 4%
What if you can get a conversion done for lot less than that?
Don’t pay for clicks. Pay for Conversions.
Switch to Cost Per Action Marketing
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